Bellybelt, ® the patented maternity kit which elasticises regular clothes was invented by Australian television news anchor Christine Kininmonth.When friends and strangers began to compliment Christine on her designer “maternity wear,” she decided to turn a good idea into the company Fertile Mind.Enter former stockbroker Peter Hooker, who Christine met when she was selling her car to finance business growth.Together they have grown Fertile Mind to become one of Australia’s leading maternity accessory brands, with products such as Bellybelt ®, Bando TM, Softtights TM and SuperbraTM. 

Bellybelt ® has won Best Value Product in the Australian Business Awards.Christine was for 7 years a judge on the ABC television show “The New Inventors”, has been keynote speaker for IP Australia’s annual dinners, is a regular speaker on innovation and creativity, and is an inductee in the Australian Businesswomen’s Hall of Fame.Christine was recently featured in the Australian Businesswomen’s Network’s Start-up Month initiative. Fertile Mind prides itself on being a family-friendly company. It employs 11 staff and is based in Sydney.