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Founder, HOJO originates from Liverpool, England and started his bag design career when he was a little boy. His first prototype bag was drawn on the wall of his father's garden shed. He used to do all different paintings of the flowers growing in and around the shed while his mother was working at home as a seamstress. The first bag made by HOJO was his school bag when he was only 13yrs old. Beginning as a drawing on the back of his school textbook, he sewed up the bag in the middle of the night while his mom was sleeping. He used the leftover materials from his mom's inventory and his first bag was born.